My experience with ownership in the digital
world has mostly been towards eschewing the print or any physical copies of
digital materials (such as DVDs) in favour of cloud-based solutions (e.g.
e-books or TV or movies via iTunes) or streaming services. The distinction between purchasing content via
a cloud-based service and subscribing to streaming service are two leading
alternatives to owning a physical print copy or copy a digital copy via a
material mean (such as DVDs or CDs). I’ll explore these both in my blog post.
If I’m purchasing the music, movies, and TV
that I consume, and increasingly when it comes to books, I prefer to purchase
licence through a service like iTunes rather than to own a physical copy (and
what being able to do with the physical copy entails). Purchasing content as
licences, through a service like iTunes, offers me a better solution for
managing my collections, all the while meeting my expectations to access this
content (easily searchable on my computer or mobile devices). This line of
thought for me is partially based on practicality and convenience. Over the past six years, I’ve lived in six
different cities/towns. Having less stuff is simply easier to move around. I’ve
abandoned many DVDs in my life! I’ve haven’t felt too torn about abandoning
DVDs, as my personal experience with TV or movies is to simply watch them once.
This isn’t always the case, but holds true for the most part. Moreover, I find
that I’ve never had a strong desire to “own” movies or music, so I don’t long
for the sentimentality of physically owning copies, and what comes with that
such as being able to touch or display the album or cover art.
For this reason, owning my forms of entertainment
almost becomes irrelevant in lots of cases, and in large part this is due to
the ease of access. Although one-time use or a time limited access have long
existed in the public library setting, I view streaming services, such as
Netflix or Spotify, as an enhancement of one-time or limited period use. With
Spotify and other music subscription services in particular, playlists can be
build, and include many of the current popular songs. I find this particular
advantageous, because I like to listen to many of the “Top 40” for the few
weeks that I want to and then move on to something else. It allows me to spend
less money than continuously buying my current favourites, which are often no
longer my favourites a few months later.
Streaming services have reduced my need own licences or physical copies
to digital content. Unsurprisingly, as streaming services develop
technologically and gain more users, they improve and reduce the need to “own,”
either through iTunes like services or possessing a physical copy. This is
definitely changing the way that we consume media, shifting approaches to
copyright, and affects the socio-economic consumption of entertainment.
I really like your example of streaming and accessible media online and through designated services. I really like movies and definitely prefer to buy copies, but most people I know have the same attitude that you seem to exhibit toward these kind of media: streaming and online access are more suited to your one-time only viewing habits. I think that's really interesting! (Personally, when I get in a mood, I watch the same movie several times a year.) Because of your position and experience, I am curious as to how you feel about the inaccessibility of some of these services. Netflix in Canada has definitely improved their quality of selections, but can that compensate for the titles that it does not/cannot offer their subscribers?
ReplyDeleteI don't think that any one service can provide everything via streaming. In Canada, the major cable companies have recently released their own streaming services. In a lot of these cases, especially for TV shows, cable companies already hold the rights to broadcasting these shows in Canada--therefore popular content will undoubtedly be divided among services. However, subscribing to 2 or 3 services might still be cheaper that a cable package!
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